Why You Should Use a REALTOR

Mike Capelle, Broker/OwnerMike Capelle, Broker/Owner

You’re ready: You’ve decided to take advantage of the current housing market and buy or sell a home. With the abundance of information available online about buying and selling a home, not to mention the prolific advice you will get from family and friends, it’s easy to question the value of a REALTOR® in the process. But such an important transaction should be conducted with the expertise and assistance of trained and licensed professionals, and this why you should use a REALTOR.

The real estate transaction process—from initial search to the closing—is complex. While it’s definitely in your best interest to educate yourself on all aspects of a real estate transaction, it’s virtually impossible to stay on top of things like changing laws and requirements, the information resources that are available, or even find accurate listing information when you are a layperson. A REALTOR® brings these things to the table because this is their business and their core competency. They can provide help in pricing and marketing your home correctly, finding a home and negotiating a purchase, reviewing your financing and other options, performing the critical due diligence in evaluating a property, navigating the transaction, and much more.

Chances are you may buy or sell a home again. Developing a long-term relationship with a REALTOR® is the best way to ensure you will be well-armed and informed when making your housing decisions.

The Different Real Estate Professionals

Whether you’re a first time home buyer or just an informed shopper, the different real estate designations you hear can get confusing. Though many people use these titles interchangeably, there are some important differences you should be aware of:

Real Estate Agent: Anyone that has obtained a real estate license. While requirements vary from state to state, agents typically take a certain number of classes and then go on to take test to earn their license.

Broker: An agent who has passed the broker’s exam. Again, requirements vary between states, but brokers typically take additional classes before going on to take the exam. Brokers can work alone, or hire others agents to work for them. They also typically have much more experience than agents and are the go-to person if any issues or questions should arise during a transaction.

Associate Broker: An agent who has earned their broker’s license, but chooses to work under another broker.

Real Estate Salesperson: Another word for Real Estate Agent

REALTOR®: An agent or broker who is a member of the National Association of REALTORS®. Members must uphold the standards of the Association, including their strict Code of Ethics.

Why Choose A REALTOR®?

Working with a real estate professional who is a REALTOR® is in your best interest. Possessing a real estate license does not afford instant REALTOR® status—a distinction of which you need to be aware. A REALTOR® is a member of local, state and national professional trade associations and, as such, has access to a vast array of educational programs, research and resources. By being a member, a REALTOR® subscribes to a strict Code of Ethics, developed by the National Association of REALTORS®. REALTORS® subscribe and pledge to provide fair treatment for all parties involved, protect the right of individuals to own property, and keep abreast of changes in real estate practice through continuing education and interaction with other professionals.

As a member of the CALIFORNIA ASSOCIATION OF REALTORS®, your REALTOR® can tap into numerous resources, like immediate access to full-time, staff real estate attorneys who can provide objective up-to-the-minute counsel, and lender liaisons to prevent and settle financing difficulties. Your REALTOR® also receives up-to-date information on a wide variety of legal, financial and economic issues and has access to an association with more than 80 years of experience in real estate.

The Right REALTOR® for You

Like finding the right house, selecting a REALTOR® you can trust and comfortably work with is equally important. Just as you wouldn’t be casual in the selection of your doctor or your attorney, you shouldn’t take the selection of your REALTOR® lightly. Indeed, the best way to find such a professional is through recommendations from family and friends or online reviews. Of course, you should interview several REALTORS® before you choose one. If you’re selling your home, you should ask the candidates how they plan to market your home, what pricing advice they can offer, and what other suggestions they can provide to further enhance the desirability of your home. Whether you’re buying or selling, ask candidates about the transaction to evaluate their knowledge. And, finally, ask yourself whether you will feel comfortable working closely with this individual in the months ahead.

Our Difference

At Sunset Vista Realty, we strive to stand out by satisfying our clients with personable, direct attention, and with straightforward, trustworthy communications, providing excellent service to each person based on individual, unique requirements. We help our buyers find the property that best suits their desires and budget, never pressuring to compromise. For sellers, we make a concerted effort to promote a property to buyers, employing full-time marketing support to maximize exposure. Sunset Vista Realty consistently gets high ratings from our clients and ranks as a top closer of sales in our service area. You will benefit from our knowledge and expertise. Our goal is to help you succeed and earn your positive review.

For more information on the services we offer, please visit:

Sunset Vista Realty Buyer Services
Sunset Vista Realty Seller Services

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